Cell Phones and a Cashless Society

Where Is the NFC Market Heading in 2010?

January 2010

Near Field Communications World - After years of delays, 2010 will be a turning point for near field communication. While significant barriers to growth still remain before NFC can move from the pilot stage to full scale commercial roll-outs, all the elements are now in place to allow these final obstacles to be overcome in the year ahead.

During 2010 leading mobile network operators, banks, retailers, transport operators and others will be seeking to finalise their NFC business plans ready to launch commercial services from as early as January 2011.

Actions taken in 2010 will be key to deciding which mobile network operators, which banks, which industry suppliers and which service providers become the leaders in the field.

Make sure your NFC plans are on track for success:

'NFC: The Road to Commercial Deployment' is a new research report by Sarah Clark, editor of Near Field Communications World.

It charts the road ahead for those involved in planning, implementing and supplying NFC services and examines how the market will develop between 2010 and 2014.

This new report answers key questions including:

• When will the first commercial deployments take place — and where?


• How will the NFC market evolve over the course of 2010 and beyond — and what actions will the leading players take?


• How will the business case for NFC be resolved — and what business models will succeed?


• Which NFC services will become available first and how many will there ultimately be?


• How will the issue of a lack of NFC handsets be overcome and which suppliers will take the lead?


• What strategies for success will mobile network operators, banks, suppliers and key potential NFC service providers adopt in 2010 — and who will become the dominant players in each market?

The conclusions and predictions contained in 'NFC: The Road to Commercial Deployment' are based on extensive interviews with leading industry players around the world, on research undertaken for The NFC Report and on information gathered during the writing of Near Field Communications World over the course of the last year.

What's in this report?
'NFC: The Road to Commercial Deployment' provides a detailed map of the way ahead for anyone who is planning to introduce or supply NFC solutions. It includes:

• Key predictions for how the NFC market will develop in 2010 and in 2011 and beyond.


• A detailed analysis of the ten barriers to growth that still need to be resolved.


• How mobile operators, banks, handset manufacturers, industry suppliers and key potential NFC service providers such as transport operators and retailers will prepare the ground for commercial deployments over the year ahead.


• The key industry players to watch and the new entrants who could disrupt the market in 2010.


• The factors that will decide which companies will become the NFC market leaders.


• Where and when the first NFC commercial launches will take place, and why.


• The range of services the first NFC deployments will need to offer in order to succeed.


• How NFC services will grow over time and the kinds of services they will ultimately offer.


• 68 information-packed pages, divided into five sections — Executive summary, Barriers to growth, The NFC market in 2010, Key players to watch in 2010 and The NFC market from 2011 to 2014.


• Extensive links to further information on companies, organisations and projects mentioned in this report.

Be one of the first to read this essential new report:
'NFC: The Road to Commercial Deployment' is new for January 2010 and is available for £797 (approximately €897/US$1,297).

You can order and pay online for immediate delivery (all major cards accepted) or order and request an invoice. Don't delay, place your order today.

Who has bought 'NFC: The Road to Commercial Deployment'?
Buyers of this report include executives in the UK, the USA, Chile, Denmark, France, Germany, Hungary, Israel, Malaysia, Russia and Singapore.

China Mobile begins commercial rollout of mobile contactless payments system
Visa Europe to invest €200m in development of contactless payments by card and mobile
Discover reveals the results of its mobile sticker trial
One of the players must take on the risk before NFC can succeed, says founder of Japanese mobile wallet
Banks and mobile operators to go head to head for NFC mobile payments business

Sagem Wireless Launches NFC Phone for the Over 50s

Sagem Wireless has launched the Cosyphone, a near field communication-enabled phone aimed at the over 50s. Users can touch tags to access features instead of navigating through endless menus.

February 15, 2010

NearFieldCommunicationsWorld.com - The new Cosyphone uses NFC to make it easy for users to access the features on the phone without having to scroll through menus on the handset.

"Cosyphone is designed to be ultra simple and elegant, with an ergonomic form factor and user interface to simplify access to the features users want quickly and easily," says Sagem Wireless. "Cosyphone uses contactless NFC technology (near field communications) to enable users to access the features of the device without scrolling through menus on the handset."

"Users can create pre-configured and customised shortcut cards (or 'tags') for friends and family, or services such as the doctors or the supermarket, and simply wave their device over the cards to activate the call or text message," the company explains. "Shortcut cards can also be used for data services, for example accessing the latest weather or traffic information on the phone’s browser."

The Cosyphone also includes a large keypad with raised and separated number keys.

"Number and text input is simplified by the width of the key surface area, and the key shape is rounded on the top for better tactile awareness," says Sagem Wireless.

Micro-vibration feedback gives the user assurance they have pressed the right key and the screen display uses fonts that are highly legible in various lighting conditions. The device also comes with a charger cradle that is also designed for ease of use — the phone slides in easily and does not require any cable attachments.

"Everything about the Cosyphone is centred around comfort and simplicity, from the shape, weight and display of the device to the user interface and charger cradle," says Thierry Buffenoir, CEO of Sagem Wireless. "We have integrated the latest NFC technology to enable users to customise how they access the features they require from a mobile device. Despite such a wide variety of devices on the market, with an aging population in Europe there is an opportunity for a simple, effective connected lifestyle device which makes life easier. Cosyphone fills this gap in the market."

Sagem Wireless to add fingerprint verification to new range of mobile phones
Inside Contactless to supply Cosyphone’s NFC technology
Sagem Wireless and Inside Contactless sign handset platform development deal