IBM, RFID and Electronic Surveillance

Cybra Expects 30 to 40 Percent Revenue Growth in 2010 as RFID Market Strengthens

May 27, 2010

RFID Journal - Cybra, a software developer and systems integrator specializing in bar-code, RFID, forms and Web-based solutions, says it expects significant growth in its principal RFID end markets through 2011. The company's RFID software solutions are specifically designed to leverage IBM's Power Systems platform.

The anticipated growth in key RFID markets, such as apparel and distribution, are expected to more than double Cybra's RFID product and services revenues in 2010, the company reports. This growth, coupled with increased customer interest in Cybra's traditional auto-ID products, should lead to overall revenue improvement by as much as 40 percent year over year, the company indicates.

According to the company, a number of active deals are in the firm's pipeline, and are expected to be announced shortly. Cybra's own RFID growth experience is echoed in a new report by global market research firm RNCOS. In the report, entitled "Global RFID Market Analysis till 2010," RNCOS estimated the global RFID market is projected to grow at a compounded annual growth rate of more than 28 percent between 2010 and 2013, and generate $10.7 billion in revenue by 2013. According to Cybra, the firm expects RFID projects to add between 25 percent and 30 percent revenue growth in 2010 and 2011.

Recent new customers include Elite Medical Supply, near Buffalo, N.Y., which is using Cybra's EdgeMagic RFID software to track its inventory to meet Medicare and Medicaid mandates designed to reduce fraud, and Blue and White Foods, which will utilize the software to reduce errors through improved inventory management in multiple warehouse locations, as well as on direct-to-store delivery trucks. EdgeMagic is an integrated RFID control solution designed to help organizations build any type of RFID system, from complying with the full range of RFID mandates to closed-loop asset-management RFID applications.