January 9, 2010

New Hamphire Reps Pass RFID Privacy Bill

New Hamphire Reps Pass RFID Privacy Bill

For the third time in the past four years, the state's house of representatives wants to require businesses to notify consumers if items have RFID tags, and to provide restrictions regarding how those tags are used.

January 8, 2010

RFID Journal - The New Hampshire State House of Representatives passed a bill on Wednesday to restrict the use of radio frequency identification technology in order to protect the privacy of consumers.

The legislation, known as House Bill 478, is similar to two previous bills that failed to pass twice. HB 478, which will now be sent to the state’s senate for consideration, differs from a recommendation made by the State of New Hampshire Commission on the Use of Radio Frequency Technology, established in 2006. In that year, another house bill—HB 203, which was originally similar to the current bill—had passed the house (see N. H. Reps Approve 'Tracking Device' Bill). All but one of its provisions, however, were gutted by the state's senate.

The version of HB 203 that was ultimately signed by the governor called for the creation of a commission to study RFID, with 18 members including representatives from the Retail Merchants Association of New Hampshire, the state's High Technology Council, the New Hampshire Grocers' Association and the university system of New Hampshire.

The commission met several times each year before completing its report in 2008, recommending restrictions of some RFID usage, such as implantable devices, but steering away from recommending other regulations that it believed could negatively impact businesses (click here to read the commission's final report). The group submitted the report to New Hampshire's House Commerce and Consumer Affairs Committee, and was then adjourned.

In the meantime, the house passed a similar RFID privacy bill in 2008, which was again rejected by the senate, according to the bills' author, Rep. Neal Kurk, who is not a member of the commerce committee. House members can reintroduce a bill only once every two-year session. The commerce committee recommended a draft bill to the house of representatives in 2009 based on that report, but the representatives never acted on that draft. In January 2009, Kurk introduced HB 478, which did not include many of the commission's recommendations. After passing from one committee to another during the next 12 months, HB 478 was finally approved by the house with a vote of 186-170.

The bill requires that RFID-tagged items (whether for sale, loan or rent) also carry consumer notification labels indicating that radio frequency technology was attached to a product or item. It also mandates that a business disable RFID tags on an item if so demanded by a consumer.

The commission had recommended against both of those restrictions, indicating its members could not form a consensus regarding how labeling could be accomplished, or who would be required to do so. The commission could also not agree whether labeling requirements would violate federal interstate commerce. The commission did not recommend that businesses be required to disable RFID tags at a consumer's request either, indicating such a dictate would be unfeasible for small businesses.

There were some areas in which the bill and the commission's findings agreed—for example, both would prohibit the human implantation of RFID tags without an individual's written consent. What's more, a state or political department or agency would not be able to issue ID documents (such as driver's licenses or ID cards) containing embedded RFID transponders, except in the case of an incarcerated prisoner, or for use on toll roads for collecting funds, or as access control to a secured public building or parking lot. The state would also be restricted from issuing identification documents with any personal information other than a unique ID number, and could not install readers on roadways to track individuals or vehicles.

Additionally, HB 478 and the commission's version both prohibit tracking people with RFID. Doing so would be prosecuted as a class B felony...

RFID Journal LIVE! to Feature Groundbreaking RFID Business Intelligence System

At its eighth annual conference, RFID Journal is partnering with Lygase to offer exhibitors an unprecedented level of information about attendees visiting their booths, thus maximizing their ROI.

January 6, 2010

RFID Journal - RFID Journal today announced that it is partnering with Lygase, an RFID services company that offers business intelligence solutions, to provide exhibitors with a new lead-capture and data-analysis solution at the eighth annual RFID Journal LIVE! conference and exhibition, to be held on Apr. 14-16, 2010, at the Orange County Convention Center in Orlando, Fla.

Lygase's SmartEvents system, driven by InSync's application framework, relies on Mojix's STAR technology, a real-time location system that utilizes passive ultrahigh-frequency (UHF) tags to track the movements of attendees within an event's exhibit hall. The SmartEvents system protects visitors' privacy by allowing them to choose which vendors to share their data with, but also enables an exhibitor to rank leads based on booth dwell times, as well as compare its own performance at the event with the average for all booths, and the average for all direct competitors.

"This is a very exciting project for RFID Journal to be involved in, because we will be able to prove the feasibility of a revolutionary new lead-management system, as well as provide additional value to our exhibitors and attendees," says Mark Roberti, RFID Journal's founder and editor. "We've taken measures to protect attendees' privacy, while also enabling the capture and analysis of data that has never before been available to exhibitors."
Those in attendance will also benefit from the system. Each time an attendee visits a booth, the Lygase system will capture the name of the exhibitor, and that information will be provided to that individual after the event. He or she will then be able to log onto RFID Connect, RFID Journal's event and community portal, view the particular booths he or she visited and download additional information, without having to lug home heavy brochures. Attendees will also receive data regarding which booths and sessions were the most visited, and which were most attended by others with a similar background.
"We are extremely pleased to showcase our revolutionary approach to lead capture and business intelligence at the world's premier RFID event," says Ketrus D. Collins, Lygase's president. "We will prove that RFID can provide exhibitors, attendees, event organizers and venue owners with data that will drive business value for each of them."
The conference program for LIVE! 2010 will focus on how all types of RFID technologies—active, Wi-Fi, passive UHF, passive high-frequency (HF) and more—can be used to provide business visibility, enabling companies to streamline processes, lower costs and improve efficiencies. This year's event will include eight industry-specific and how-to conference tracks, nine in-depth preconference seminars, fast-track CompTIA RFID+ training and certification, four co-located events and the RFID Journal Awards.

What's more, the conference will feature technology exhibits and demonstrations conducted by the leading RFID companies worldwide. Motorola, whose RFID offerings are designed to help businesses simplify deployment, lower operational costs and achieve a return on investment, will be the event's cornerstone and registration sponsor. More than 175 RFID companies will exhibit at LIVE! 2010, demonstrating their latest technology solutions.

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